Link Structure – Know the Ingredients of Link Popularity
Link popularity isn’t about simply increasing your “links.” And it’s definitely not only about exchanging links with your business partners. Major search engines have hundreds of factors with which they measure link popularity, like internal link, outbound link and inbound link etc. But, whenever people talk about link popularity, they emphasize more on inbound link. Why so? If search engines are to be believed, all three have equal contribution in link Popularity. Let us discuss their individual impact in link Popularity.
Internal Linking– One of the major components of link popularity that often gets overlooked is Internal Linking. Let’s say a user found your site through an external link, but they didn’t land on the homepage. Starting from any page on your site, make sure that they easily find their way to the homepage and/or other relevant sections. Your website’s text content should be filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. Internal Linking serves in two ways:
Compatible linking structure enables website visitors to find out what they are really looking for.
Improve link popularity of your website by indexing each and every internal page.
Outbound Linking– Link from your website to other websites is called outbound or outgoing link. Have a look on advantages of having outbound link:
Offer visitors your unique observations on existing resources.
Provide your readers in-depth information about similar topics.
Show that you’ve done your research and have expertise in the subject manner.
Make visitors want to come back for more analysis on future topics.
Sending visitors to other sites for more information can build a good business relationship.
Some argue that linking out to other sites isn’t worth it because you drive people away from your website – but the general theory is that if you direct them to useful information often chances are that they’ll keep coming back to you for more.
Inbound Linking- Links from other sites pointing to your site comes under inbound or Incoming Linking. Following are the few benefits of these links:
Links from quality sites clearly indicate that your site is valuable.
Sends traffic to your site.
Anchor text “click” optimize site in search engines and move up the rankings.
Helps in brand recognition.
Hence in Link popularity, what is important is not only the number of links pointing to your site, but also your internal link structure and linking out. Now we can say that internal linking, inbound links and outbound links are the key ingredients of Link Popularity.
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What is Link Popularity and How it Helps in Search Engine Optimization?
Importance of link popularity in Search Engine Optimization
What is link popularity?
Link popularity is the measure of the popularity of a website in terms of the incoming links it has got. This is the measure of how many domains / websites have a LINK reference for a particular website.
Most of the major search engines now have crawler based mechanism to assign rankings to any website in search results for keywords. Therefore link popularity has become an important concept as it plays a vital role in getting higher ranks in search results. Crawler based search engines love to hear from others. They do not have much interest in what you are boasting of yourself. This concept makes Link Popularity, an important aspect in Organic Search Engine Optimization. More the other websites refer you; more popular are you in the eyes of search engines.
I will quote a simple example here.
If you wish to advertise about your retail shop, the more effective way is to put up 100 banners at establishments throughout the town rather than placing all 100 at your retail shop. In first case, the other establishments are referring you so your importance increases and your visibility / credibility will also increase thus giving you advantage. Similar is Link popularity for a website.
Link popularity always pays in long run. If you are serious about Search Engine Optimization, branding of your website then link popularity has to be given a good weightage as this over a period of time pushes your website in rankings amazingly.
Conceptually there are 4 types of links which are considered for increasing link popularity. Each type has its own weightage and importance in Search Engine Optimization.
Internal Links: This refers to the internal links of your own website pointing to various pages within the website. These need to be properly structures in order to contribute for link popularity.
Free links: There are many website which provide free links to other websites to make their content look rich and to attract more traffic.
Link exchange: Link exchange is an agreement where two websites place links to each other. This technique was useful till a couple of years ago but due to its misuse search engines do not give much importance to it.
Paid links: Some directories, websites charge to place the other website links. The charge can be one time or recurring.
Link popularity is a tool, if used effectively can improve your search rankings drastically across the major search engines. The quality and relevance of the links coming to your website is important and has to be kept in mind while carrying this exercise.
5 Result Driven Link Popularity Strategies
Link popularity is one of the biggest and one of the most important search engine rankings factors. The search engines allocate authority to a website or web page based on the number of quality links pointing to that site or web page. Link popularity refers to the number and quality of incoming links that are pointing to your site. To build quality links to your web page is hard work that can become monotonous and time consuming. In this article we take a closer look at 5 result driven link popularity strategies.
Questions to ask yourself about your incoming links:
• Are the sites that link to you from the same field or community?
• Do other sites within your field or community link to the sites that link to you?
• Are any of the sites that link to you seen as experts or authority sites within your field?
• Are your web pages optimized for your keywords and is an internal linking structure in place?
Link Popularity Strategies:
1. The Joint or Reciprocal Link Strategy:
• Search for high ranking and popular websites in your field or niche market that are complimentary to your website
• Contact the Webmaster of the site and ask him or her if they would link to your website
• Outline the benefits of linking to your website or content
• Place a reciprocal link to the site that you want the link from on your website
• Keep your link request email personal in order to grab the attention of the Webmaster
• Specify the anchor text and description of the link to your site that you want them to add
• Do not place more than 50 outgoing links on one of your web pages
• Do not spam prospective link partners
2. The Link Visibility Strategy
• Engage with discussion lists that allow links and that are related to your topic or niche market (Yahoo Groups is a good place to start)
• Place a link to your website in chat rooms and guest books
• Join and post questions in forums that allow links
• Post to newsgroups and place a link to your website in the post
• Place a link to your website in your email signature
• Offer a contest or sweepstakes on your site and submit your site to the contest and sweepstakes directories on the Web
• Offer a discount or gift to anyone that links to your website
3. The B2B Strategy
• Require resellers, partners, subcontractors and vendors to link to your website
• Check that all employee speaking engagements at tradeshows are listed in the online brochure for the show and ask for a live link back to your site
• Submit technical papers to websites that are interested in the subject matter or that offer technical papers for a fee
• Submit your site to all the business directories on the Web
• Apply for awards programs and nominate your products
4. The Social Media Strategy
• Open a Twitter account and post tweets daily with links back to your site
• Start a Facebook Fan Page for your business with links back to your site and content
• Start a Blog and post your blog entries to your Facebook Fan Page or Twitter profile
• Submit your site URL to social bookmarking sites
• Ping your blog regularly using a service like Ping.fm
• Make it easy for users to share your web page content by installing a share button
• Install a Facebook “like” button on your website
• Comment on relevant Blogs or forums and place a link to your website in your username.
5. The Content Strategy
• Write keyword rich original and unique articles about relevant topics
• Submit your articles to article directories and/or blogs
• Place links back to your website in the article body or resource box
• Use your main keywords in the anchor text of the links back to your site
• Become known as an expert in your field
• Stay on top of new developments and product launches in your field and be the first to write about it
• Contact high ranking blogs and forums in your field and become a guest blogger
• Start an E-zine and publish all of your articles online with links back to your website
• Allow Webmasters to post your articles on their websites for free as long as they include a bio with links back to your site
All of the above link popularity strategies will improve your website link popularity if used correctly. For the best results it is advisable to use a combination of all 5 strategies as part of your search engine keyword optimization campaign. Remember to monitor the results of your strategies and to check that your reciprocal link partners are still linking to you on a regular basis.
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Increasing Link Popularity (Part 2)
To achieve supreme link popularity and improve your rankings to leading status on all the popular search engines, here are the few steps you need to do.
First step: get a listing in a popular directory like Open Directory Project and Yahoo. If your site is business-related, you may wish to be listed on Yahoo,
and in spite that it will cost you around 0 a year, the money will be well spent. The listing will only be free for non-commercial site, but it will take time and follow-up to actually get it listed.
On the other hand, Open Directory gives you free listing whether you are
business-related or non-commercial, but you will have to make a lot of follow-up inquiries before you see your site listed. Your goal is to get listed in the highest level of suitable category.
Second step: To find other quality sites that will increase your link
popularity after you have achieved directory listings.
Finding sites that are in some way relavant to yours, will help to boost your link popularity and at the same time your customer base may also be extended. Do look for sites that are useful to your site’s visitors but not your competitors.
Do some research first when you are looking for possible
linking partners as not all sites want to link to other sites.
You may want to use Google for your search and entering keywords
that you think quality customers will also enter to find your own site.
keep in mind that your criteria are quality, highly ranked,
non-competing websites that have a resources or links page.
Visit these sites and objectively evaluate them. Look at the
quality of the product, ease of use and the graphics.
Then check out the other sites they are linked to and
decide if your own site would blend in with the crowd.
Once you have a good prospect, start off with adding a link
on your own links page to their site. After you have added their
link, contact their site’s webmaster since this is always done by
email, you want to be sure that your message is not perceive as a junk
mail.
Next, be sure to emphasize that that you appreciated and
have actually visited their site, and their site is not
a random pick. Give them the address of your links page,
and invite them to check out the link for themselves.
It’s a good idea to specify to them that not only will they benefit
from the increased traffic your website will direct their way,
but you will also increase their link popularity.
Finally, tell them you would greatly appreciate if they would
jointly add a link on their own links page to your website.
Go through this process with as many suitable sites as
you can find. Be sure to check these website regularly to see if
they have added a link to your page. If after a month your
site is still not present on their links page, then it’s time
to remove their link from your own links page.
You may need to check on your ranking in search engines on a
regualr basis to see if your link popularity has improved.
It will definately take some time and a good deal of work
until you achieve link popularity stardom!
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link popularity services: buy links?
There are a few things that all of the internet’s most popular sites have in common. First, they all made a plan to increase link popularity on their site. Second, they put that plan into action and used a professional to build link popularity for them. Third, they all use quality permanent one way links to their website in order to get more traffic and higher rankings.
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Building link popularity for your site is a very time consuming, tedious and boring process. You will spend many hours of time, and often see little in the way of results. Hiring a professional to build your site’s link popularity makes complete sense because you have better things that you could do with your time.
Link popularity is the number of links that direct people to your website and the quality of those links. Search engines like websites that have a lot of incoming links from sites where the links make sense. Link Popularity is the key to earning a place in the results pages of these search engines.
If you want to buy links to your website, you need to make sure that you are going to buy quality incoming links. If you buy links on a site that is not ranked highly, or that the search engines believe are not of good quality your links will not get you as much traffic as you want.
If ranking high in the search engines is important to your web site then you should definitely buy links. When you buy links that are on high ranked sites, it increases the ranking given to your site. There is no easier way to get on the first page of the search engine results than when you buy permanent links.
By far, the best way to do what the most popular sites have done is to hire someone who knows how to make good things happen for your site. If you aren’t convinced, remember that:
1) It matters where your site is listed! Professional link builders know how to build link popularity by creating high-quality permanent links to your website.
2) An SEO specialist will definitely find incoming links and get you better links and higher link popularity than you could do on your own. This is because they have the time to do it – and they know how to do it.
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3) You have other things to do with your time. Who doesn’t really? Instead of spending a huge amount of hours trying to build you link popularity you can free yourself up to do anything else.
Hire a professional to build your link popularity when they buy permanent one way links to your site on your behalf! Be like the best sites around, and relax while you enjoy your success.
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