Improve Link Popularity to Increase Profits
Link popularity is a common representation of the total number of web pages which link to a website (or individual web page). Link popularity is significant because it is a major factor used by search engines in determining a site’s position in search results. The essential core elements of link popularity are determined by the quantity, level of agreement, and quality of links that the search engine has found for your web site.
This is used extensively in Google and other major search engines to decide the position of your web site in the search engine rankings. Links are a useful tool for search engines trying to make their way through billions of documents and find ones that are relevant to their users. The key to successful link building is to pay particular notice to the relevancy, page quality, and traffic of the particular websites that are linking to yours. It doesn’t help your site visitors if you link to irrelevant, poor quality sites. One hugely essential task that all net marketers must undertake, and undertake effectively, is building a link trail. The best way to build long-term link popularity is to offer fresh quality content and features that provide real value to your audience.
The more relevant the content of the linking page to the receiving page, the better. The more quality, relevant links there are, the better you will rank on the major search engines such as Google and MSN. If your site features numerous relevant links then it shows your popularity which increases your authenticity among search engines. An optimum way to raise your search engine rankings is working to improve your web site’s link popularity. Not only can this revitalize your keyword rankings, but it also helps to create a superior experience for your visitors. One of the most potent ways to improve your site’s link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines.
Together with optimizing your web pages with targeted search terms, link popularity is one of the most precious marketing techniques designed to bring quality traffic to your site. You’ll find that increasing link popularity is a time-consuming and sometimes maddening process. Just keep in mind that it is clearly worth the time and effort when you see a spectacular surge in traffic. That’s why link popularity is now one of the most crucial factors for search engines when they rank a Web page.
Brian Williams on Morning Joe 12/24/2010.
Video Rating: 4 / 5
7 Steps to Greater Link Popularity and Higher Search Engine Rankings
Copyright (c) 2008 Noble River Marketing
Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you; totally. Its great to be popular; and improving your Link Popularity will also get you higher rankings on the search engines.
Why is Link Popularity important for higher rankings?
Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. It also tries to understand the importance or ranking of your site against all competing sites in its index.
Just how do Search Engines learn about the utility and the validity of your content?
Search Engines just love sites that users love to visit. They love it even more if users spend more time at the site before they browse away. Now how do they know which sites humans love? Obviously with the billions of web pages on the world wide web, the Search Engines cannot manually go to each site and check their content. They let other humans do that work for them. Then they watch as others link to your site. They watch your LINK POPULARITY.
Link popularity simply means how popular are you on the World Wide Web. And your popularity is determined by the number of people linking to your web-site. The greater the number of external links pointing to your web-site, the greater is your ranking. Simple, isn’t it?
Here is how to find YOUR link popularity: Go to Google.com and type in link: followed by your URL. This returns all the sites that link to you in the Google index. eg. link:http://www.yourdomain.com.
How do you get a lot of people to link to you?
Getting people to link to you is easy if you establish your presence. Show that you are a master of your domain. Even if you deal in manure, and there are people out there wanting to know more about it, you have an audience. And if you establish your presence well enough, the links will automatically follow.
Here are a few ways you can increase your inbound links.
1) Articles : Almost anybody can write articles. This is the easiest way to get started on your way to Search Engine manna. Its just the question of putting down your thoughts in a coherent manner. As long as the information you are providing is useful and valid, your articles are sought after by publishers out there. There are also hundreds of article directories on the net.
To find article directories, Google ‘Article Directories’. You get nearly 2 million hits. There are also some awesome free tools available for this.
For those with a morbid fear of writing, you can find ‘Ghostwriters’ as well as ‘Virtual Assistants’ on the Internet. Search on Google for those terms and you will find many a link to sites that provide you suitable services. You may also use sites like Elance.com and RentACoder.com for people who will write articles for you.
2) Blogs: Blogs are not as easy to do as Articles are. But they are a very useful tool, nevertheless. When you have a blog, you have an audience. It like a fan base. They have certain expectations of you. They want you to churn out hit singles or albums. But they want you to give them more. Even though they started out as mere diaries or daily jottings of a few people, currently they are excellent link building, content management and search engine optimization tools.
In fact almost industry may have its blog portal. As always run a search and you will find something in your industry. Or you may go to blogger.com or wordpress.com to start your own blog free of charge.
3) Free Products: The easiest way to do this is to write a tool and offer it for downloads. Or may be even provide a service for free. The greatest example of building a business with free service that comes to mind is hotmail.com. Once your service becomes a must-have, its only a matter of time before you can start making money from it. Also you can have people point to your site to give their customers access to your tool.
4) Trackbacks: This is the easiest way to get your links out there. What you do is go to other blogs(Authority Sites) in your industry and become a regular contributor. Or comment on the blogs. Along with your signature, most people offer a link to your web-site. And the more links you have pointing back to you, the more popular you get. Also, when you become a major contributor/commentor, people start valuing your opinion more.
5) Syndications : You can offer your articles to other sites for publishing for free or for payment. Your article links back to your site.
6) Reciprocal links: You offer a link to another peer site, in return for them linking back to you. This is a good way to get your target industry users to come to your site. Also you introduce your users to other sites that they may be interested in visiting. They will be thankful to you for pointing them in the right direction. And they come to trust you more.
7) Partner links : Your local Chamber of commerce, Suppliers, Resellers, Affiliates, Sites selling complementary products etc.
Study your competition: Google your product and study the linking strategy of top ranking sites. There are tools that help you do this. Webposition.com has a good tool but I prefer EliteSEOTool.com as it has some additional features that I love. These tools help you conduct an ongoing study of your competition and their rankings thereby helping you beat them consistently.
Of course, no amount of link popularity will help you if don’t have the content to keep visitors at your site. So start with good content.
A note of caution! Make sure that you are being linked to by Authority sites with a Good PageRank. Also the linking sites should somehow be relevant to your industry. If not, it only serves to confuse the Search Engines and your rankings will suffer.
How To Increase Your Link Popularity
Search engines are the gateway to the Internet.They are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.
Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do you make your link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded.So where can you find such quality sites? Early Planet offers you Free Links to 100s of its own network of high pagerank sites.
The first thing to do is to add a link on your own links page to their site. This is an essential first step, it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.
Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity.
Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.
By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!
Link Structure – Know the Ingredients of Link Popularity
Link popularity isn’t about simply increasing your “links.” And it’s definitely not only about exchanging links with your business partners. Major search engines have hundreds of factors with which they measure link popularity, like internal link, outbound link and inbound link etc. But, whenever people talk about link popularity, they emphasize more on inbound link. Why so? If search engines are to be believed, all three have equal contribution in link Popularity. Let us discuss their individual impact in link Popularity.
Internal Linking– One of the major components of link popularity that often gets overlooked is Internal Linking. Let’s say a user found your site through an external link, but they didn’t land on the homepage. Starting from any page on your site, make sure that they easily find their way to the homepage and/or other relevant sections. Your website’s text content should be filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. Internal Linking serves in two ways:
Compatible linking structure enables website visitors to find out what they are really looking for.
Improve link popularity of your website by indexing each and every internal page.
Outbound Linking– Link from your website to other websites is called outbound or outgoing link. Have a look on advantages of having outbound link:
Offer visitors your unique observations on existing resources.
Provide your readers in-depth information about similar topics.
Show that you’ve done your research and have expertise in the subject manner.
Make visitors want to come back for more analysis on future topics.
Sending visitors to other sites for more information can build a good business relationship.
Some argue that linking out to other sites isn’t worth it because you drive people away from your website – but the general theory is that if you direct them to useful information often chances are that they’ll keep coming back to you for more.
Inbound Linking- Links from other sites pointing to your site comes under inbound or Incoming Linking. Following are the few benefits of these links:
Links from quality sites clearly indicate that your site is valuable.
Sends traffic to your site.
Anchor text “click” optimize site in search engines and move up the rankings.
Helps in brand recognition.
Hence in Link popularity, what is important is not only the number of links pointing to your site, but also your internal link structure and linking out. Now we can say that internal linking, inbound links and outbound links are the key ingredients of Link Popularity.
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